Infusion Little Bohemia Beer Hall

brand identity

2019

Located in the heart of Omaha’s Little Bohemia neighborhood, Infusion Little Bohemia Beer Hall offers craft beer lovers the opportunity to enjoy locally-made brews in a historic venue.

We were tasked with creating a logo for the Infusion Little Bohemia Beer Hall, opened in late 2019. Our goal was to produce a mark that would carry on the visual language of the old Bohemian Cafe, which previously inhabited the building since remodeled into a beer hall. Czech artwork and existing Infusion branding influenced the design.

Lettering was hand-crafted, modified from a blackletter type. The lettering takes inspiration from the old Bohemian Cafe signage. The overall shape of the logo is built around pre-exiting Infusion branding, while the colors and design elements take inspiration from Czech artwork found in and around the old cafe.

Being of Czech heritage, this project was extra special to work on. The theme was all too familiar for me. I visited the Bohemian Cafe often with my grandparents, and seeing the new signage in a familiar place was a real treat.

-Ben Matukewicz